Core Values

Rushford Core Values
Core Values are the attitudes and beliefs that drive our organization’s culture.  What we value shows in our personal and collective performance.  Core values emanate from our basic beliefs and provide guidance to employees as to what matters most on a day-to-day basis.

Respect
•      Treating others in a courteous, fair, and equitable manner
•      Valuing differences, points of view, different styles
•      Acknowledging success and the contributions of others
•      Positive, honest feedback
•      Listening empathically, caring

Teamwork
•      Participating with and involving others in team efforts
•      Listening to and understanding other viewpoints
•      Willingness to cooperate with others and share resources
•      Fulfilling defined roles and responsibilities
•      Working to resolve differences and disagreements
•      Putting team success ahead of one’s own interests

Integrity
•      Honest communication
•      Being trustworthy
•      Following through on your commitment
•      Acting with high professional, moral and ethical standards
•      How you act when no one is looking

Customer Service
•      Listen to customers and strive to understand their needs
•      Cooperate with others to provide outstanding customer service
•      Treat customers and co-workers with the utmost respect
•      Follow through to ensure the customer received the service needed
           
Can-do Attitude
•      Take responsibility for own actions
•      Focus on solutions
•      Take initiative
•      Exhibit a positive attitude toward oneself and Rushford
•      Look for better ways to do the job